Laser treatment to change eye colour. Brown to Blue eyes?

Dr Gregg Homer from the United States is trying to get funds to support his claims that laser treatment is capable of changing the colour of brown eyes to blue. The treatment takes just 20 seconds and gradually the pigment will turn blue.

Using certain frequencies, the laser light is only absorbed by the pigment areas of the eye and not the remainder. The procedure is irreversible and has received criticism from professionals in the Vision Care industry that the loss of pigment may lead to glare or even double vision.

Will there be a market for changing the colour of peoples eyes?

A survey of 2,500 in the States by Stroma Medical suggests that 17% of Americans would want the procedure if they knew it was completely safe. The growing demand of coloured contact lenses overseas may also make this procedure financially viable.